An African ministerial working meeting conveyed by the World Tourism Organization (UNWTO) during this year’s Berlin International Tourism Fair ITB agreed to move ahead with a new ten-point UNWTO Agenda for Africa. The final document will be adopted at the UNWTO Commission meeting for Africa, taking place later in June this year in Nigeria.
UNWTO Secretary-General Zurab Pololikashvili stressed that “tourism has huge potential to generate lasting development opportunities in Africa if we manage it in the right way, which is economic, social and environmental sustainability”.
Africa with her beautiful and diverse nature, culture and wildlife which are key drivers for tourism development gained an 8% expansion in international tourist arrivals for 2017 surpassing the world’s average increase for arrivals thus providing an opportunity for the continent to becoming a destination.
The participants from 17 countries, including 14 ministers, supported a coordinated approach to seizing the continent’s potential for tourism, a sector that last year attracted more than 62 million international visitors. Issues on the UNWTO Agenda for Africa include, among others, connectivity, the image and brand of Africa, poverty alleviation, climate change, education and skills development, and financing. Delegates underscored the importance of educating other economic sectors on the broad impact of tourism for the benefit of societies and its people and promoting tourism as a priority in national agendas.
The detailed, four-year UNWTO Agenda for Africa will be approved in June during the upcoming 61st Regional Commission for Africa taking place in Abuja the the Nigerian