Yehia Rashed, the Egyptian Minister for Tourism has announced the country’s plan to revive the vital tourism industry that was brought to its knees in the wake of the Arab’s spring and series of terrorists’ attacks
The impact plans is designed to essentially focus on a-six point agenda that will help to accelerate the recovery of the stuck tourism potentials of the nation and provide measurable goals within the first six month.
The 6×6 impact plans include:
- A new partnership: Working with international tourism partners to restore success.
- Bring the world to Egypt: Working in partnership with Egypt’s national carrier, Egypt Air, to develop new destinations, and to support charter and low cost airline companies in bringing more tourists to Egypt.
- Innovation and Investment: Enhance Egypt’s tourism infrastructure development by supporting investors and innovations.
- Raise the Bar: Meet the highest international standards through upgraded products and services levels at tourist facilities
- Attract International Investment: Work to bring foreign Direct Investment to Egyptian tourism
- A Future in Green Tourism: Develop the growing trend in Egyptian tourism of sustainable eco-friendly accommodation, transportation, and activities.
Yehia Rashed while announcing the plans said “My one and only goal is to bring huge numbers of tourists back to Egypt.To do this we need concerted action and partnership with Egyptian and international tourism stakeholders. The 6×6 Tourism Impact Plan is all about action that brings together the priority areas of Egyptian tourism, providing support and enhancements as we move forward”.
“The commitment to see these six priority areas have an impact over a six month time frame is very ambitious, but I am also ambitious for our tourism sector. I want to see positive action and for that action to have an immediate impact. This allows us to focus our energies on the most important elements”.
“This is the start of an exciting time and opportunity for Egyptian tourism. This will return Egypt to being one of the most sought after places to visit in the world”